Founded in 2023, Nicholle's Sports is an activewear brand committed to slow fashion and body positivity. The 'Nuevos Comienzos' campaign marks a moment in the brand's journey, celebrating its unique identity and fostering community.
This campaign transforms the brand concept into a celebration of self-expression and friendship. A universe of comfort is created, where friends gather to embrace their bodies and find joy in movement. The campaign captures the essence of the brand which is both authentic and aspirational.
CREDITS
BRAND: Nicholle's Sports
PHOTOGRAPHY: Gonvel
CREATIVE DIRECTION: Nicholle Gonzalez, Gonvel
STYLING: Maria Paula Castillo
MODELS: Maria Clara, Valeria Perdomo, Camila Vallejo
LOCATION: Cali, Colombia
YEAR: 2024
SERVICES: Photography / Creative Direction